Adaptability

Adaptability

 While it may be true that a good article or story is always a good article or story, be aware that the style required by traditional print media is different from that required for online publication. Getting them mixed up can negatively impact your sales, so you need to be clear about the differences.

If you are writing online articles, the writing tends to be more immediate and contain links to further information or related articles and resources. In addition, it contains an element of SEO (Search Engine Optimization) so that the article or story gets picked up by search engines, giving it more visibility and greater worth from the viewpoint of the publisher. And the greater the value to the publisher, the more he or she is likely to pay.

However, don’t just litter your piece with SEO terms willynilly, as the article is meant first and foremost for human beings before the second audience which are web bots. Ask the person who commissioned the article if there are any particular words or phrases they want, and work them in naturally. Also, bear in mind that web-based articles tend to be shorter than those in print and are presented in a more direct way. With a compelling lead, lots of short paragraphs, subheadings, bullet points and lists, they’re easier to read and prolong the attention span of the reader, which is less than that for print media.